PRIVACY POLICY

Last updated: November 9, 2026

LONGBRANCH operates this store and website, including all related information, content, features, tools, products, and services (collectively, the "Services") to provide you with a curated shopping experience. LONGBRANCH is powered by Shopify, which enables us to provide our Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you access, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understood the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies, relates to, or can reasonably be associated with you or another individual. Personal information does not include information collected anonymously or that has been anonymized so that an individual cannot be identified.

Depending on how you use the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this information:

• Contact Information: Name, address, billing address, shipping address, phone number, and email address.

• Financial Information: Credit card numbers, debit card numbers, bank account numbers, payment card details, financial account details, transaction details, payment methods, payment confirmations, and other payment-related details.

• Account Information: Username, password, security questions, and preferences.

• Transaction Information: Items viewed, put in cart, or added to wishlist; items purchased, returned, exchanged, or cancelled; and past transaction history.

• Communications with Us: Information included in your communications with us, such as customer support inquiries.

• Device Information: Information about your device, browser, network connection, IP address, and other unique identifiers.

• Usage Information: Information about your interactions with the Services, including how and when you use or access the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from You: When you create an account, access or use the Services, communicate with us, or otherwise provide personal information to us.

• Automatically Through the Services: Collected from your device when you use our products or services, access our website, or through Cookies and similar technologies.

• From Service Providers: When we contract with service providers to utilize specific technologies, or when they collect or process personal information on our behalf.

• From Partners and Other Third Parties.

How We Use Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

• Providing, Customizing, and Improving Services: To fulfill our contract with you, process payments, fulfill orders, remember preferences or items of interest, send account notifications, process purchases/returns/exchanges/transactions, create and manage accounts, arrange shipping, facilitate returns, enable review postings, and provide tailored shopping experiences (including product recommendations based on purchase history). We also use personal information to better customize and improve the Services.

• Marketing and Advertising: To send marketing, advertising, and promotional communications via email, text message, or postal mail, and to display online advertising for products or services on the Services or other websites based on past purchases, cart items, or other activity.

• Security and Fraud Prevention: To authenticate accounts, provide safe payment and shopping experiences, detect/investigate/address potential fraud, illegal, or malicious activity, protect public safety, and secure the Services. If you create an account, you are responsible for keeping your credentials secure. We strongly recommend not sharing your username, password, or access details.

• Communicating with You: To provide customer support, respond to inquiries, deliver effective service, and maintain our business relationship with you.

• Legal Compliance: To comply with applicable laws, respond to valid legal processes (including requests from law enforcement or government agencies), investigate or participate in civil discovery or litigation, and enforce or investigate potential violations of our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy, including:

• Service Providers: Shopify, vendors, and other third parties who perform services on our behalf (IT administration, payment processing, data analytics, customer support, cloud storage, fulfillment, shipping, etc.).

• Business and Marketing Partners: To provide marketing services and display advertisements. For example, we use Shopify to support personalized advertising based on your online activity across various merchants and websites. Our business and marketing partners use your information according to their own privacy notices. Depending on your residence, you may have the right to direct us not to share your information for targeted advertising.

• With Your Consent: When you direct, request, or consent to us disclosing certain information to third parties (e.g., shipping items, using social media widgets or single sign-on logins).

• Affiliates: Within our corporate group or affiliates.

• Business Transfers & Legal Obligations: In connection with business transactions (such as mergers or bankruptcy), to comply with legal obligations (including responding to subpoenas and search warrants), to enforce applicable terms and policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information regarding your access to and use of the Services in order to provide and improve the Services. Information submitted to the Services is transmitted to and shared with Shopify and third parties that may be located in countries outside your country of residence.

Additionally, to protect, grow, and improve our business, we utilize certain Shopify extensions that incorporate data and information derived from your interactions with our store. To provide these extensions, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these instances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights.

For more details on how Shopify uses your personal information and your rights, please visit the Shopify Consumer Privacy Policy. Depending on your residence, you may also exercise certain rights regarding your personal information via the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy policies, security policies, and other terms. We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of information found on these third-party sites.

Information provided in public or semi-public venues (including third-party social networking platforms) may be viewable by other users of the Services or third-party platform users without limitation. Inclusion of such links does not imply endorsement of the content, owners, or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. If you are a parent or legal guardian of a child who has provided us with personal information, you may contact us using the information below to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we "sell" or "share" (as defined under applicable law) personal information of individuals under 16 years of age.

Information Security and Retention

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "absolute security." Information sent to us may not be secure during transit. We recommend avoiding insecure channels when sending sensitive or confidential information.

The length of time we retain personal information depends on various factors, such as whether the information is needed to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you reside, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute and apply only in certain circumstances; in cases permitted by law, we may decline your request:

• Right to Access / Know: Request access to the personal information we hold about you.

• Right to Delete: Request deletion of the personal information we hold about you.

• Right to Correct: Request correction of inaccurate personal information we hold about you.

• Right to Portability: Request a copy of your personal information and request its transfer to a third party, subject to certain exceptions.

• Managing Communication Preferences: You can opt out of promotional emails at any time using the unsubscribe link included in our emails. Even if you opt out, we may still send non-promotional emails regarding your account or orders.

To exercise these rights, please submit a request through the designated areas on the Services or contact us using the information provided below. For rights related to data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request as permitted or required by law. You may designate an authorized agent to submit requests on your behalf; we will require proof of authorization and may verify your identity directly with you. We will respond to your request promptly as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the information below. Depending on your residence, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside your country of residence. When transferring personal information outside the European Economic Area (EEA) or the UK, we rely on approved transfer mechanisms, such as European Commission Standard Contractual Clauses or equivalent contracts issued by relevant UK authorities, unless the destination country is deemed to provide an adequate level of protection.

Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us at: information@longbranch-co.jp